Search Engine Optimization (SEO) is your key requirement to gaining visibility on the internet.
The Basics: On Page Content Optimization
A basic definition of SEO is writing and filling your website with content that focuses on the key words of the product, service, or information you offer, in order to gain a free (known as “organic”) 1st page ranking on the top search engines like Google, Bing, and Yahoo. When you are listed for your top products or services, you will have people finding your website that are searching for those products, services, and information.
Our SEO team will research your business, products, competitors, and industry to devise a strategic list of search terms (key words) to focus on, while writing the content for your web pages.
Advanced SEO: Link Building & Content Marketing
Search Engines such as Google like to see other websites out on the internet talking about you. The more other people are talking, the better your website shows up in search results.
An easy explanation of link building is to think of your website as a person with solid size group of friends that have great reputations. It’s just like life; it’s who you know. When another high quality website likes your product or service so much that they link to your website to tell their visitors about you, that is link building.
Our SEO team will seek out great websites to link build, including blogs, social media, news sources, industry, and educational sites. This process takes considerable time and must be done on a continual basis. We develop all the content to provide, and entice links to your site and viral social sharing.
See this great infographic explaining SEO: